My sister in law, Joyce, was recently talking about buying the domain name GingerBreadGirl.com. She is a red head (ginger), she enjoys baking (bread), and the name is pretty catchy. I am not sure what she wants to do with the domain, but it made me think of all the domains I have bought and the stories behind them.


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Lorraine and I were sitting around one day, thinking: “wouldn’t it be great if there was a Kosher, non-dairy, cake company that delivers.” The more we thought about it, the more we couldn’t believe that it didn’t exist. So we bought multiple cookbooks and really put our KitchenAid to work. We came up with 7 solid cake recipes, and decided that we would sell them online and deliver.

We bought cake boxes, designed a logo, and hired two ladies to come every morning at 6 am and bake for a couple hours. We put on an event where 100 people attended to try our cakes! We ended up selling one cake during the time that we gave ourselves to test the idea. We literally had hundreds of cupcakes in our apartment when we decided not to continue.


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I have been working out of a co-working space (where you rent a single office on a floor with many more offices) ever since I moved to New York City. And I love the business model.

My parents were helping me get into the real estate game in Myrtle Beach, SC. We identified a building that we thought might be able to function in the same way as the co-working spaces do in NYC. It was already subdivided into multiple rooms. We called it FocusSpace, and developed a website around FocusMYR.com (FocusSpace.com must have been taken).

It did not work as well in Myrtle Beach (a city with 30,000 residents) as it does in New York City (a city with 8 million residents). Luckily there is a good market to rent the entire building, and we now have an architecture firm in there.


If you are reading this blog, then you are aware of this domain. I started writing this blog after I listened to a podcast where the guest on the podcast challenged the listeners to get people to follow them on some sort of medium. So I started writing this blog, and I am glad that I did. The practice and pressure to write has been a fulfilling experience.

I tend to buy domains on a whim. I experience satisfaction taking that first step when an idea comes to mind. Some others that I have purchased include: BeachCandy.com (my attempt at selling beach chairs online), Rubii.com (a plus-sized, flash sale, women apparel idea), WeddinGenie.com (an “Uber” for wedding assistants), and Bud.me (a “seamless” for marijuana) .

Each domain name reminds me of a different exciting, fun time in my life.


**Matteo Stanzani designed both of the logos for free as a friend. He sat beside me at the co-working space, and we had some great conversations.


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